OUR MISSION

The mission of Yecies is to achieve excellence in creating strategic marketing campaigns and communications for both the public and private sectors that positively impact social, health, safety and environmental issues in meaningful new ways. We aim to provide break-through thinking and pioneering solutions which lead to better business models that benefit individuals, communities, businesses and society at large.

WHO WE ARE

For two decades, the Yecies team of seasoned, award-winning marketing and communications executives have come together because of a dedicated work ethic that demands the creation of innovative solutions whose success can be measured. Our top-notch strategists and creative problem solvers are recognized for the clarity and meaningful answers they bring to complex issues and for their dynamic campaigns, interest in and interpretation of today’s marketplace.

WHAT WE DO

Yecies understands, differentiates and positions products, services and issues by developing smart, strategic and creative campaigns based on new trend forecasting, in-depth issue analysis, real world experience and an intuitive ability to understand the importance of the consumer’s place amidst marketplace changes.

Through a variety of techniques from alliance building, private-public partnerships and media coverage to guerilla and viral marketing, our objectives are to achieve excellence in deliverables and exceed our clients’ expectations.

Results are paramount in each and every campaign we undertake, whether it be moving product off the shelf, changing consumer perception, initiating change or bringing issues to the forefront.

At Yecies, we work as partners with our clients in the challenges they face on a daily basis and provide the laser thinking, vision and action that create answers where there were only questions before. In short, we develop campaigns that cut through the information glut to shape consumer behavior.

WHAT WE BELIEVE

We believe great ideas come from unconventional thinking, determined curiosity and courageous actions, all coupled with a respect and a sense of values that dictate how we conduct our lives both as private individuals and as citizens at large.

MARKETING TODAY

The marketing landscape has changed dramatically in the last few years. The average American is bombarded with over 3,000 marketing messages everyday, from the Internet to the supermarket floor.

What resonates when we live in a world of constant “information overload”, high segmentation, fickle tastes and fast-changing environments? How do you know where to best allocate resources in the marketing mix? In short, what drives the engine to create a memorable and successful message?

Is it public relations, promotions, advertising or web, viral and direct-to-consumer/business marketing? What one element or combination of the above elements should be in your marketing mix in order to accomplish your objectives?

At Yecies, we have dedicated ourselves to developing INNOVATIVE BOLD CONCEPTS that are successful and THE RIGHT MARKETING MIX to work hand in hand with these concepts. This is our trademark.