WHY do a majority of Boomers fear empty nesting more than retirement? WHY are there more single Boomers than ever before and what does this mean? WHY do over one-third of Boomers volunteer? WHY are close to 30% of Boomers self-employed? WHY did Honda’s Element become a bigger hit with Boomers rather than with its designated audience?

One in three persons is a Boomer. They control 68% of today’s wealth and spend close to $3 trillion per year for products and services. They have money, are willing to spend it and are prepared to consume for years to come.

Age is irrelevant to them. They are tech savvy and smart. They celebrate attitude and lifestyle, adventure and experience, speed and movement.

They are the original me generation, positive and skeptical, a group that always leaves its mark and cannot be labeled and lumped together. They went to Woodstock. They embraced the Beatles, Jimi Hendrix and the Rolling Stones. They defined the way we look at generations.

Yecies Associates knows Boomers. We have the insights, experience and top-line marketing communications campaign results to prove that you should know about Boomer Market opportunities.

We invite you to look at Yecies’ award-winning campaigns for such clients as, The Sporting Goods Manufacturers Association, Wyeth, Janssen Pharmaceutica, KeyBank, and buybuy BABY, among others.

Continue the Boomer dialogue. Contact us. Ka-ching!