Yecies Associates is a recognized leader in branding, advocacy, issues and crisis management communications. We help our clients with their most complex challenges, defining and strengthening their reputations and public images. Representing a diversity of industries--including food, finance, automotive, healthcare, and energy-- our clients range from high-profile Fortune 500 companies to law firms, government entities and not-for-profit organizations.

For close to three decades, Yecies Associates has specialized in these key areas:

• Creating advocacy and issues communications for some of the nation's largest corporations and government entities. Clients have included Nabisco, Dow Chemical, the Sporting Goods Manufacturers Association, the National Hydrogen Association, and the City of Fontana, California.
• Developing communications in high-profile crisis situations and litigation in the areas of product liability, medical malpractice, financial fraud and safety violations. Our work includes entities involved with tobacco, Enron and Bernard Madoff Investment Securities.
• Launching new products and services in a diverse number of industries. These include more than 500 new launches, including Snackwell’s, which is still considered the top food product launch with first year revenues of over $750 million.
• Designing brand communications and promotional partnerships in major industries, including food, healthcare and automotive. These include the Oreo cookie franchise with over 15,000 supermarkets, Ford’s electric vehicles partnership with the New York Power Authority, and the Sporting Goods Manufacturers Association's partnership with the U.S. Surgeon General's Office, the American Medical Association, the United Nations, and the World Health Organization.

Please contact Susan Yecies at yecies@aol.com or 212-722-1155 for more information.